An Investigation on the Strategy System of Sustainable Development of E-Commerce Platform under the Guidance of Green Consumption

本研究剖析绿色消费导向下电商平台可持续发展问题，精准界定绿色消费内涵与维度，构建电商平台可持续发展评价指标体系，通过理论分析与模型构建揭示二者关系。针对不同类型电商平台提出差异化、具有可操作性策略，紧密结合实际与核心文献深入分析挑战，并使策略与问题一一对应，旨在为电商平台可持续发展提供有力指导。This study analyzes the sustainable development of e-commerce platforms under the guidance of green consumption, accurately defines the connotations and dimensions of green consumption, constructs an evaluation index system for the sustainable development of e-commerce platforms, and reveals their relationship through theoretical analysis and model building. It proposes differentiated and highly operational strategies tailored to different types of e-commerce platforms, closely integrating practical considerations with core literature to thoroughly analyze challenges, ensuring that strategies correspond one-to-one with issues. The aim is to provide strong guidance for the sustainable development of e-commerce platforms.