Research on the Empowerment of the Digital Transformation of Agriculture for the High-Quality Development of Rural E-Commerce

在数字经济时代背景下，农业数字化转型与农村电商高质量发展紧密关联。本文深入剖析农业数字化转型赋能农村电商高质量发展的内在逻辑，涵盖技术渗透驱动农业生产优化、供应链重构实现降本增效与流通优化、商业模式创新带来全链路数字化服务等方面。同时，指出当前存在数字基础设施建设不完善、数字专业人才短缺、农产品标准化与品牌建设滞后等困境。并提出加强数字基础设施建设、强化数字人才培养、推进农产品标准化与品牌建设等实践路径，以推动农业数字化转型更好地赋能农村电商高质量发展，促进乡村振兴。In the context of the digital economy era, the digital transformation of agriculture is closely related to the high-quality development of rural e-commerce. This paper deeply analyzes the internal logic of the digital transformation of agriculture empowering the high-quality development of rural e-commerce, covering aspects such as the optimization of agricultural production driven by technological penetration, the reconstruction of the supply chain to achieve cost reduction, efficiency improvement and circulation optimization, and the innovation of business models bringing full-link digital services. At the same time, it points out the current dilemmas such as the imperfect construction of digital infrastructure, the shortage of digital professionals, and the lag in the standardization and brand building of agricultural products. It also proposes practical paths such as strengthening the construction of digital infrastructure, enhancing the cultivation of digital talents, and promoting the standardization and brand building of agricultural products, so as to promote the digital transformation of agriculture to better empower the high-quality development of rural e-commerce and boost rural revitalization.