Path Choice of Rural Cultural Revitalization under the Integration and Development of Cultural New Quality Productivity and E-Commerce

随着数字经济的蓬勃发展，电子商务已成为推动乡村文化振兴的重要力量。在这一背景下，文化新质生产力作为乡村文化创新的核心驱动力与电商领域深度融合，共同塑造乡村文化振兴的新范式和新路径。本文旨在探讨文化新质生产力如何深度融入电商，推动乡村文化振兴的创新与发展，为乡村文化振兴注入新的动力。With the booming development of the digital economy, e-commerce has become an important force in promoting rural cultural revitalization. In this context, cultural new quality productivity as the core driving force of rural cultural innovation is deeply integrated with the field of e-commerce, together shaping a new paradigm and new path for rural cultural revitalization. The purpose of this paper is to discuss how cultural new quality productivity can be deeply integrated into e-commerce to promote the innovation and development of rural cultural revitalization, and to inject new impetus into rural cultural revitalization.