DIGITAL TRANSFORMATIONS IN CULTURE AND ART. MODERN REALITIES

The article considers the extent to which introduction of information technologies have been introduced in the cultural and artistic field as well as provides an analysis of the changes that have occurred against the background of digitalization in the field of culture and art in recent years. The study of the pros and cons of digitalization of art spaces will allow us to assess the effectiveness of the conditions created for the formation of comfortable digital environment for people of various social groups: students, tourists, spectators (listeners), etc. The study also highlights the most popular innovations in the field of information technologies used in the cultural environment and art space at the present time, as well as the impact of artificial intelligence and neural networks on the activities and creative work of artists, musicians, writers and other artistic professionals. Today, there is an issue of qualitative changes in the introduction of digital technologies into culture and art. In practice, work in that direction is intensively underway. In theory, the issue under consideration has not been sufficiently studied and requires an integrated approach to the study and conduct of new scientific research.