Plum market trends in Serbia

The authors used a quantitative research method to analyze the market trends of fresh plums in Serbia. For this purpose, they used competitiveness parameters that were processed using standard descriptive statistics tools. The goal was to review the foreign trade of plums, as well as to determine the trend of competitiveness indicators for this fruit. The results show that during the analyzed ten-year period from 2014 to 2023, there was a slight downward trend in all production parameters of this fruit, but that Serbia was self-sufficient in its production, as well as price-competitive on the world market. Also, a downward trend in certain competitiveness indicators was observed, which indicates a further strengthening of the market position of this fruit species. Further research should be focused on determining the causes of the trend in competitiveness indicators, as well as ways to strengthen them.