THE NEUROSCIENCE BEHIND PRODUCT DESIGN AND SHELF PLACEMENT

In today's world, marketing isn't just about catchy ads or clever slogans.It's about understanding how our brains work and using that knowledge to create products that we can't resist.This is where neuromarketing comes in-a field that blends neuroscience with marketing to help companies better understand consumer behavior.The way a product looks and how it's placed on the shelf can make or break a sale.In this article, we'll explore how neuroscience, product design, and shelf placement strategies work together to influence our buying decisions.

Authors

Publication Details

Journal
INTERNATIONAL JOURNAL OF MARKETING & HUMAN RESOURCE MANAGEMENT
Published
2025-05-23
DOI
https://doi.org/10.34218/ijmhrm_16_02_003
Primary Topic
Design Education and Practice
Type
article
Field-Weighted Citation Impact
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article

THE NEUROSCIENCE BEHIND PRODUCT DESIGN AND SHELF PLACEMENT

A Ardeleanu, Ionuț Tanase, Georgiana Rusu, Elena Florentina GREJDAN
INTERNATIONAL JOURNAL OF MARKETING & HUMAN RESOURCE MANAGEMENT
Design Education and Practice
article

THE NEUROSCIENCE BEHIND PRODUCT DESIGN AND SHELF PLACEMENT

A Ardeleanu, Ionuț Tanase, Georgiana Rusu, Elena Florentina GREJDAN
article en

Abstract

In today's world, marketing isn't just about catchy ads or clever slogans.It's about understanding how our brains work and using that knowledge to create products that we can't resist.This is where neuromarketing comes in-a field that blends neuroscience with marketing to help companies better understand consumer behavior.The way a product looks and how it's placed on the shelf can make or break a sale.In this article, we'll explore how neuroscience, product design, and shelf placement strategies work together to influence our buying decisions.

INTERNATIONAL JOURNAL OF MARKETING & HUMAN RESOURCE MANAGEMENTVol. 16(2)
Openalex Percentile: Top 89%
Design Education and Practice
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