THE NEUROSCIENCE BEHIND PRODUCT DESIGN AND SHELF PLACEMENT
In today's world, marketing isn't just about catchy ads or clever slogans.It's about understanding how our brains work and using that knowledge to create products that we can't resist.This is where neuromarketing comes in-a field that blends neuroscience with marketing to help companies better understand consumer behavior.The way a product looks and how it's placed on the shelf can make or break a sale.In this article, we'll explore how neuroscience, product design, and shelf placement strategies work together to influence our buying decisions.
Authors
- A Ardeleanu
- Ionuț Tanase (ORCID: https://orcid.org/0009-0007-4680-9074)
- Georgiana Rusu (ORCID: https://orcid.org/0009-0005-1364-5371)
- Elena Florentina GREJDAN
Publication Details
- Journal
- INTERNATIONAL JOURNAL OF MARKETING & HUMAN RESOURCE MANAGEMENT
- Published
- 2025-05-23
- DOI
- https://doi.org/10.34218/ijmhrm_16_02_003
- Primary Topic
- Design Education and Practice
- Type
- article
- Field-Weighted Citation Impact
- 0.00