EXPLORING THE LINK BETWEEN ENTREPRENEURIAL ORIENTATION AND FIRM PERFORMANCE IN TUNISIA

Until recently, there has been a proliferation of research conducted in several countries to test the empirical association between entrepreneurial orientation (EO) and company performance.However, the majority of articles published on EO between 2001 and 2022 focused on empirically testing the three dimensions of EO, namely innovation, proactivity and risk-taking, as initially defined by Miller (1983), despite the evolution of the concept.In this study, we will examine the various aspects of the EO concept developed in the literature to highlight its multidimensional nature.The objective of this article is to assess the impact of the five dimensions of EO -namely innovation, proactivity, risktaking, autonomy, and competitive aggressiveness -on the performance of Tunisian