Research on College Students’ Career Planning and Employment Guidance Strategies from the Perspective of New Quality Productivity

New quality productivity focuses on scientific and technological innovation, knowledge-driven, and deep integration among industries, which can bring new models and opportunities for social development. As an important force in the future social construction, college students’ career planning and employment status are not only of great significance to personal development, but also have a far-reaching impact on the construction of the national talent team and the sustainable development of the economy. In the context of new productivity, the demand of the employment market has changed. The previous relatively single guidance mode and lagging curriculum content have been difficult to meet the actual needs of the current employment market. This paper mainly discusses the concept and characteristics of new quality productivity and its new requirements for talent training, analyzes the problems existing in college students’ career planning and employment guidance, and puts forward strategies for college students’ career planning and employment guidance from the perspective of new quality productivity.