FishBargain: An LLM-Empowered Bargaining Agent for Online Fleamarket Platform Sellers

Different from traditional Business-to-Consumer e-commerce platforms (e.g., Amazon), online fleamarket platforms (e.g., Craigslist) mainly focus on individual sellers who are lack of time investment and business proficiency. Individual sellers often struggle with the bargaining process and thus the deal is unaccomplished. Recent advancements in Large Language Models(LLMs) demonstrate huge potential in various dialogue tasks, but those tasks are mainly in the form of passively following user's instruction. Bargaining, as a form of proactive dialogue task, represents a distinct art of dialogue considering the dynamism of environment and uncertainty of adversary strategies. In this paper, we propose an LLM-empowered bargaining agent designed for online fleamarket platform sellers, named as FishBargain. Specifically, FishBargain understands the chat context and product information, chooses both action and language skill considering possible adversary actions and generates utterances. FishBargain has been tested by thousands of individual sellers on one of the largest online fleamarket platforms (Xianyu) in China. Both qualitative and quantitative experiments demonstrate that FishBargain can effectively help sellers make more deals.

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Publication Details

Published
2025-05-08
DOI
https://doi.org/10.1145/3701716.3715176
Primary Topic
Digital Platforms and Economics
Type
article
Field-Weighted Citation Impact
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article

FishBargain: An LLM-Empowered Bargaining Agent for Online Fleamarket Platform Sellers

Shuguang Han, Fei Huang, Jufeng Chen, Ming Chen et al.
Digital Platforms and Economics
article

FishBargain: An LLM-Empowered Bargaining Agent for Online Fleamarket Platform Sellers

Shuguang Han, Fei Huang, Jufeng Chen, Ming Chen, Xu Yan, Dexin Kong
article en

Abstract

Different from traditional Business-to-Consumer e-commerce platforms (e.g., Amazon), online fleamarket platforms (e.g., Craigslist) mainly focus on individual sellers who are lack of time investment and business proficiency. Individual sellers often struggle with the bargaining process and thus the deal is unaccomplished. Recent advancements in Large Language Models(LLMs) demonstrate huge potential in various dialogue tasks, but those tasks are mainly in the form of passively following user's instruction. Bargaining, as a form of proactive dialogue task, represents a distinct art of dialogue considering the dynamism of environment and uncertainty of adversary strategies. In this paper, we propose an LLM-empowered bargaining agent designed for online fleamarket platform sellers, named as FishBargain. Specifically, FishBargain understands the chat context and product information, chooses both action and language skill considering possible adversary actions and generates utterances. FishBargain has been tested by thousands of individual sellers on one of the largest online fleamarket platforms (Xianyu) in China. Both qualitative and quantitative experiments demonstrate that FishBargain can effectively help sellers make more deals.

Alibaba Group (China) (CN)
Openalex Percentile: Top 83%
Digital Platforms and Economics
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