The Role of Digital Media in Achieving Governance of Non-Profit Institutions in the Kingdom of Saudi Arabia

The study aimed to explore the role of digital media in promoting governance principles in non-profit organizations in the Kingdom of Saudi Arabia. In light of rapid digital transformations, digital media has become an essential tool in supporting new forms of communication and transparency, enhancing the performance of non-profit organizations and their role in sustainable development. The study was conducted on non-profit organizations in the Kingdom of Saudi Arabia, where data was collected from employees to analyze the impact of digital media on governance practices. The study relied on the descriptive analytical approach. The study population consisted of employees in non-profit organizations in the Kingdom of Saudi Arabia, including administrators, volunteers, and key stakeholders such as donors and beneficiaries. The random sample method was followed, and the sample size amounted to (400) individuals from various job categories of administrators. The questionnaire was used as a study tool, and it was distributed electronically via the social media platforms of non-profit organizations. The most important results reached by the study were that digital media enhances transparency and accountability, which contributes to improving corporate governance, enhances internal control and financial disclosure, which leads to increased trust between institutions and stakeholders. The study recommended the importance of encouraging non-profit organizations to adopt digital media to enhance transparency and accountability.