Trends in Fast-food Consumption among Young Females and its Effects on their Health and Well-Being: A Social Study in Multan

Nowadays individuals are more concerned about better taste and presentation than health. Advertisements and peer pressure play a vital role, and also other factors lead to many diseases related to obesity. This research aims to investigate the potential measurement of fast-food consumption behaviour and the health hazard factors linked with it. Fast food consumption is getting more popular in Pakistan and aims to capture the impact on the young generations, especially on females. Fast food consumption has become a widespread aspect of the contemporary era, particularly among young females, with potential consequences for their health and well-being. A quantitative research design was utilized; a simple random sampling technique was used to select a sample of 200 female students from the Women University Multan. A questionnaire was used to collect data on fast food consumption patterns, demographic characteristics, and health outcomes. The descriptive and inferential statistics were applied with the help of SPSS. Data was collected through a self-structured questionnaire. Out of 200 respondents 80.0% of the respondents are easily accessible to fast food in their residential area. Moreover, 35.5% of the respondents agreed that to experience a change in their menstrual cycle and 38.0% of the respondents agreed that fast food consumption affects their overall well-being.