Strategies to Promote the Development of Tourism through Qiong Cuisine Culture

Qiong cuisine, also known as Hainan cuisine, is one of the distinctive local cuisines outside the eight major traditional Chinese culinary schools. Over a development period of more than two thousand years, it has formed a unique and diverse culinary culture with distinct characteristics. This paper aims to explore how to leverage the Qiong cuisine culinary culture to promote the development of Hainan’s tourism industry, proposing a series of strategic recommendations to achieve deep integration and common development between Qiong cuisine and tourism.