Effects of parasocial relationships on impulse buying, brand trust and personal values: the moderating role of self-discrepancy

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Authors

Abdulqadir Rahomee Ahmed Aljanabi (ORCID: https://orcid.org/0000-0001-7836-2480)
Shaso Hemin Mejeed (ORCID: https://orcid.org/0009-0005-1371-9924)
Jenda Mustafa Kasem

Publication Details

Journal: Middle East J of Management
Published: 2025-01-01
DOI: https://doi.org/10.1504/mejm.2025.10071417
Primary Topic: Consumer Behavior in Brand Consumption and Identification
Type: article
Field-Weighted Citation Impact: 0.00

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article

Effects of parasocial relationships on impulse buying, brand trust and personal values: the moderating role of self-discrepancy

Abdulqadir Rahomee Ahmed Aljanabi, Shaso Hemin Mejeed, Jenda Mustafa Kasem

Jan 1, 2025

Middle East J of Management

Consumer Behavior in Brand Consumption and Identification

article

Effects of parasocial relationships on impulse buying, brand trust and personal values: the moderating role of self-discrepancy

Abdulqadir Rahomee Ahmed Aljanabi, Shaso Hemin Mejeed, Jenda Mustafa Kasem

January 1, 2025article en

Abstract

Middle East J of ManagementVol. 1(1)

Reduced inequalities

Openalex Percentile: Top 86%

Consumer Behavior in Brand Consumption and Identification

DOI Source OpenAlex

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Effects of parasocial relationships on impulse buying, brand trust and personal values: the moderating role of self-discrepancy — Abdulqadir Rahomee Ahmed Aljanabi, Shaso Hemin Mejeed, et al. · Middle East J of Management (2025) | TGRS Research Map | TGRS