Exploring the Multifaceted Drivers of Korea's Overseas Online Shopping Expansion: An Empirical Study Using Dynamic QCA

Research Purpose: This study provides a comprehensive and in-depth examination of the driving mechanism of the growth of Korea's overseas online shopping market. A number of key factors such as South Korea's GDP per capita, trade relations between China and South Korea, the popularity of mobile Internet technology, and logistics efficiency are taken into account. Research Methodology: The experiment adopts Dynamic QCA histogram analysis method for the GDP per capita of South Korea and the trade data between China and South Korea. Factors including China's primary industry value-added, total exports to Korea, and industrial output value-added were analysed and processed. Findings: The rapid expansion of South Korea’s overseas online shopping market results from the combined influence of multiple factors. The sustained growth of GDP per capita provides a solid economic foundation for the market, the close trade relations between China and South Korea provide consumers with more diversified and high-quality choices of goods, while the popularity of mobile Internet technology and the improvement of logistics efficiency further enhance the attractiveness and convenience of overseas online shopping. Research significance: It reveals the multifaceted drivers of the growth of Korea's overseas online shopping market, providing valuable references for policy makers and marketers. By analysing these dynamic mechanisms in depth, policymakers can formulate relevant policies more precisely to promote the healthy development of the market.