The National Standard for Assessing the Business Reputation of Business Entities Based on the ECG Rating of Responsible Business and the Direction of its Development

The subject of the research is the business reputation of business entities in relation to the goals of sustainable development. The objectives of the work are to substantiate the selection of key indicators reflecting the level of business reputation and to identify the most effective measures to encourage enterprises to participate in achieving the national development goals of the Russian Federation. The result of the research was the development of a methodology for assessing and forming an ECG rating of responsible business, on the basis of which a national standard was approved regulating the universal assessment of the business reputation of business entities, regardless of their industry affiliation. As an alternative to the ratings based on the Western ESG concept, a sovereign rating is proposed based on public financial data accumulated in government information systems and non-financial reporting by enterprises. The choice of indicators for its calculation in the areas of “Ecology”, “Personnel” and “State” is justified, taking into account the interrelationships between the indicators of the development of economic entities individually and the economy of the country as a whole, the current problems of sustainable development of the Russian Federation. It is concluded that in order to involve enterprises in activities aimed at achieving national development goals, it is necessary to take effective economic incentive measures. In this regard, the most demanded measures of state support for enterprises with high values of the business reputation index have been identified.