Cultural Identity Communication and Preservation about Thai Muslim Community of Malay Descent in Khlong Bang Pho, Pathum Thani Province

This study aims to (1) study the existence and change of cultural identity of the Malay-Thai Muslim community, Khlong Bang Pho, Lat Lum Kaeo District. Pathum Thani Province, (2)explore the role and function of communication in the persistence and change of cultural identity of the Malay-Thai Muslim community, Khlong Bang Pho, Lat Lum Kaeo District. Pathum Thani Province, (3) investigate the factors affecting the persistence and change of cultural identity of the Thai Muslim community of Malay descent, Khlong Bang Pho, Lat Lum Kaeo District. Pathum Thani Province, (4) examine the role of activities within the community in expressing the cultural identity of the Malay-Thai Muslim community, Khlong Bang Pho, Lat Lum Kaeo District. Pathum Thani Province, and (5) make recommendations for communication guidelines and maintaining the cultural identity of the Malay-Thai Muslim community, Khlong Bang Pho, Lat Lum Kaeo District. Pathum Thani Province amidst the social and technological changes in contemporary society. The research employed a qualitative methodology, gathering data through in-depth interviews, focus group discussions, and field observations within the community. The findings revealed that the Thai Muslim community of Malay descent in Bang Pho maintains significant cultural identity through the use of language, religion, and the preservation of traditional customs. However, urban expansion and the development of information technology have impacted the use of the Malay language and the preservation of traditions. Communication between generations and the use of digital media have become crucial tools for promoting and maintaining cultural identity in a time of change.