SOCIAL CAPITAL IN THE CONCEPT OF SUSTAINABLE MANAGEMENT

The presented study addresses the issue of systematization of the issues of social capital and the problem of its measurement. The significance of social capital in the context of globalization and digitalization takes on a new prominence. Therefore, it was important to address and renew the issues. Social capital has for now been addressed quite extensively in the literature, and the beginnings of its definition and conceptualization are assumed to be in the 1980s. The significance of the social reference dimension in the functioning of business entities had its scope, for example, in corporate social responsibility, or in the evolving role of social economics, where social stakeholder issues were articulated quite strongly. In the case of social responsibility theory, the importance of stakeholder satisfaction took on a new meaning in considering the goals of organizations. Issues of management universalism also largely point to the growing importance of the social element and the penetration of business management methods and techniques in nonprofit organizations.Social capital, as an economic concept, directly corresponds to the principles of management evolution, which is due to the fact that, in its essence, it concerns the social reference inside and outside the organization. The current changes that are occurring in management, which are a result of increasing globalization, but also the issues of the dominant role of digitalization make new horizons open for the issue of social capital, which can be seen, even in the issues of agility, open innovation or turquoise organization. In each of the above-mentioned descriptive trends in the functioning of economic units, social capital has its aspect in terms of both the intra-organizational level and the extra-organizational level. The purpose of this work is to present considerations of social capital in the intra- and extra- organizational dimensions in the context of an attempt to indicate its applicability. As a result of conducted considerations, based on the literature on social capital, it can be referred to individuals, groups or communities, which are even the result of networked cooperation. Social capital, despite the definitional references, should be strictly connected with the relations occurring between the representatives of an organization, group or even community. In addition to the mere capital resulting from these relationships, what is important is the quality of these contacts, their frequency and the level of trust of the parties to the relationship, which is mainly influenced by interactions based more on traditional contact between the parties. All of this, in effect, can only be addressed by trying to systematize the issues of classifying and measuring social capital.