PROSPECTS FOR THE DEVELOPMENT OF THE DIGITAL ECONOMY IN UKRAINE

The article is devoted to the analysis of the prospects for the development of the digital economy in Ukraine, focusing on the challenges and opportunities facing state bodies in the process of digital transformation. The study examines key aspects of digitization, including strengthening secure digital systems, integrating government services into a single platform, reducing costs, and stimulating economic competition. The author emphasizes the importance of a comprehensive approach to digitalization monitoring and evaluation, which takes into account both objective and subjective criteria. The article analyzes the main problems of digitalization, including the low level of telecommunications infrastructure, limited access to digital services in remote regions, and insufficient digital literacy of the population. Special attention is paid to the low positions of Ukraine in international ratings of digital readiness, such as ICT Development Index and E-Government Development Index, which requires the integration of best international experience, modernization of legislation and strengthening of cyber security. The presentation of the material of the article includes an analysis of the current state of the digital economy in Ukraine, in particular, achievements in the implementation of the Diya, DREAM and DAR platforms, which serve as important tools of digitalization. The authors emphasize that the key directions for further development are the implementation of advanced technologies, such as artificial intelligence, machine learning and augmented reality, which can significantly increase the efficiency of public administration. The purpose of the study is to formulate strategic recommendations for optimizing digitization processes in Ukraine, which will contribute to integration into the global digital environment. The conclusions state that the implementation of a comprehensive approach to digital transformation, the development of human capital and the modernization of infrastructure are the main prerequisites for transforming Ukraine into one of the leaders of Europe’s digital economy.