ACTIVITIES OF UKRAINIAN AIRLINES IN THE CONDITIONS OF WAR: STATUS AND PROSPECTS OF DEVELOPMENT

The article is devoted to a comprehensive analysis of the functioning of the aviation industry of Ukraine in the pre-war period and during the war, as well as prospects for its development in the post-war period. The paper examines how the COVID-19 pandemic has affected the airline industry, causing a sharp drop in demand for air travel, which in turn has forced airlines to reduce flights, curtail routes and even suspend operations. Attention is focused on the structure of the aviation market of Ukraine, the activities of the main airlines and their financial results in the pre-war period. The impact of the war on the business models of Ukrainian airlines is being studied, as well as the strategies they have used to maintain competitiveness in the passenger transportation market. Forecasts regarding the recovery of passenger traffic and the air transport market in Ukraine in the context of global economic recovery are considered. Based on this analysis, the article offers recommendations for Ukrainian airlines aimed at adapting to new conditions, increasing competitiveness, and realizing the potential for business recovery after crisis periods.