RISKS OF ECONOMIC ACTIVITY AGRICULTURAL PRODUCERS: TYPES AND MANAGEMENT STRATEGY

The article examines the risks of economic activity faced by agricultural producers in the context of modern economic and environmental challenges. The study identifies the primary types of risks, including production, financial, market, environmental, and social risks, highlighting the specific factors influencing their intensity. Key drivers of these risks are analyzed, such as climate change, price volatility for agricultural products, legislative adjustments, technological shifts, and geopolitical instability. Special attention is given to the interconnection between these risks and the operational specifics of agricultural enterprises. The research proposes a comprehensive management strategy focused on mitigating the adverse effects of these risks through the adoption of innovative technologies, diversification of production activities, implementation of insurance mechanisms, use of forward contracts, and establishment of reserve funds. The study underscores the significance of consistent risk monitoring and assessment as a basis for developing effective tools to minimize potential threats to financial stability and operational efficiency. The proposed management strategy emphasizes the application of an integrated approach to risk management, considering both internal and external factors influencing agricultural enterprises. The article outlines practical recommendations for enhancing risk resilience, including the utilization of precision agriculture tools, improved logistics systems, and partnerships with financial institutions to secure better credit terms and risk-sharing mechanisms. Additionally, the research highlights the importance of fostering collaboration between agricultural producers, policymakers, and stakeholders to create supportive frameworks for risk reduction. The findings aim to provide a basis for optimizing decision-making processes in the agricultural sector and ensuring long-term economic sustainability. Future research directions include developing adaptive risk management models tailored to regional and sectoral characteristics, as well as exploring the role of digital transformation in enhancing the ability of agricultural enterprises to respond to emerging challenges.