RISK ASSESSMENT AS A COMPONENT OF THE ANALYSIS OF AN INVESTMENT PROJECT WHEN DEVELOPING A COMPREHENSIVE ANTI-CRISIS STRATEGY

The article considers the interpretation of the category of “risk” and defines the essence of the concept of “investment project”. A comprehensive risk assessment is presented, which involves the use of qualitative methods – identification of the type of risk, and quantitative methods – determination of the numerical value of the risk. It is established that both approaches have their advantages and disadvantages, which in practice leads to contradictory results. It is proven that depending on the level of risk, an investment project can be completely risk-free or have an acceptable, increased, critical and catastrophic level of risk. The proposed methodology for assessing the attractiveness of an investment project using efficiency criteria makes it possible to obtain reliable results even under conditions of uncertainty of external factors of the economic environment when developing a comprehensive anti-crisis strategy and allows future investors to make rational management decisions. The safety of an investment project primarily depends on the protection of the main indicators (net present value, internal rate of return, payback period) from the influence of the external environment. Changes that can harm the project should be anticipated and taken into account at the pre-investment stage, when the idea acquires general outlines and is documented. The next stage (investment) is recognized as the most critical, since the risk of losses from the implementation of the project is too high for both investors and organizers. At the investment stage, it is important to react quickly and take pre-developed measures if necessary. The degree of risk depends on the scale of the investment project. High risk is observed when implementing medium-sized projects, while small and, conversely, very large projects are characterized by a low level of risk. To date, domestic enterprises do not pay due attention to the development of a complex anti-crisis strategy, but choose its individual components to improve their financial condition. The prospect of further research into the problem of evaluating an investment project under conditions of uncertainty lies in the development of a rational investment policy of a business entity.