INNOVATIVE DEVELOPMENT OF ENTERPRISES IN THE CONDITIONS OF ECONOMY DIGITALIZATION

The relationship between the innovative development of enterprises and the processes of economic digitalization has been explored, focusing on the analysis of two global indices: the Global Innovation Index (GII) and the Network Readiness Index (NRI). Innovations are considered a key driver of economic growth, particularly in the context of digital transformations. Digitalization serves as the foundation for modern innovative development, aiming to optimize business models, automate processes, and improve customer communication. The article substantiates that digital tools, such as artificial intelligence, big data, blockchain, and the Internet of Things, create prerequisites for enhancing the competitiveness of enterprises. The authors analyze Ukraine’s position in global rankings such as Global Innovation Index and Network Readiness Index. According to the Global Innovation Index, Ukraine ranks 54th in output performance, demonstrating efficiency in using limited resources, but only 78th in input resources due to low funding, lack of infrastructure, and political obstacles. This highlights the country’s high innovative potential but limited opportunities for its realization. In the context of the Network Readiness Index, Ukraine achieved 43rd place among 133 countries in 2024, indicating progress in digital readiness despite economic challenges. However, gaps remain in the «Technology» and «Impact» categories, pointing to the need for further investments and improvements in regulatory frameworks. The study results show a weak inverse relationship between the dynamics of the Global Innovation Index and Network Readiness Index, emphasizing the presence of sufficient digital infrastructure but its insufficient utilization for the innovative development of enterprises. To enhance Ukraine’s innovation activity, it is necessary to improve resource management, attract investments, and strengthen digitalization efforts.