APPLICATION OF INFORMATION TECHNOLOGIES TO OPTIMIZE STRATEGIC MANAGEMENT AND INCREASE THE EFFICIENCY OF JOINT-STOCK COMPANIES

The article discusses the key areas of integration of digital technologies into the business processes of joint-stock companies, identifies the main advantages and challenges of digital transformation. Particular attention is paid to the integration of the latest information systems and solutions that can improve the efficiency of management decisions, reduce costs and increase the competitiveness of enterprises. The key aspects of digitalization, such as automation of business processes, implementation of big data analysis, use of artificial intelligence and cloud technologies, are identified. An analysis of current trends in the field of strategic management is carried out in view of the transformation of corporate governance in the digital economy. It has been found that the effective use of information technology helps to optimize resources, improve interaction with shareholders and other stakeholders, and provides flexibility in decision-making in a changing environment. The study is of practical importance for joint-stock companies seeking to improve their operations and adapt to the new requirements of the digital economy. The importance of synergies between new technologies and corporate culture, as well as the role of flexibility in decision-making to support the sustainable development of joint-stock companies is investigated. It is found that the effective use of information technology helps to optimize resources, improve interaction with shareholders and other stakeholders, and provides flexibility in decision-making in a changing environment. The study is of practical importance for joint-stock companies seeking to improve their operations, increase management efficiency and adapt to the new requirements of the digital economy, which will contribute to their competitiveness in the global market. It has been found that the effective use of information technology helps to optimize resources, improve interaction with shareholders and other stakeholders, and provides flexibility in decision-making in a changing environment. The integration of information systems enables companies to collect, analyze and process large amounts of data in a timely manner, which allows them to better predict changes in the market, respond more quickly to financial and economic fluctuations, and adapt strategies to new conditions. The introduction of digital solutions ensures more transparent communication with shareholders, reducing the risk of misunderstandings and increasing trust between all stakeholders.