Analysis of the Influence of Virtual Idol on Movie Marketing Path

The advent of digital technology has precipitated the emergence of virtual idols as a novel phenomenon within the domains of entertainment and marketing. The breakthrough of digital technology pushes the virtual idol industry into the 3.0 era. These idols are the product of sophisticated computer-generated imagery (CGI) techniques, encompassing three-dimensional animation, motion capture and artificial intelligence (AI)-generated characters. They have effectively transformed the manner in which films engage with audiences, facilitating more immersive and interactive promotional strategies. The burgeoning popularity and technological sophistication within this domain indicate that virtual idols are not merely ephemeral trends, but rather, pivotal catalysts for the evolution of entertainment in the future. The present study employed a mixed-method approach, integrating both qualitative content analysis of marketing campaigns and quantitative surveys to assess audience perceptions. The findings indicate that virtual idols have a substantial impact on brand awareness and audience engagement, thereby generating new opportunities for digital storytelling in the context of film marketing.