Design Regeneration of Southern Song Urban Folk Culture Memory from the Perspective of the Aestheticization of Everyday Life

This study aims to delve into the intrinsic coupling between the aestheticization of everyday life and the cultural memory of urban folk life during the Southern Song Dynasty, with the goal of realizing the design regeneration of this cultural heritage in contemporary Hangzhou and ultimately shaping and promoting the aesthetics of Hangzhou-style life. By constructing a three-dimensional communication framework of cultural symbols consumer scenarios exhibition experiences, the study first establishes memory anchors for Southern Song urban folk culture. On this basis, it elevates consumer behavior into aesthetic experience and further dismantles the binary opposition between creator and viewer through interactive exhibitions, thereby promoting both the democratization of individual aesthetic experience and the popularization of collective aesthetic consciousness.