Dual-Dimensional Analysis of Women's Value in the Film Market

In recent years, the global feminist film industry has shown explosive growth, and its development trajectory has broken through the traditional film and television framework. At the same time, some women's films have used the advantages of women's tracks to build a mature IP industry chain, and the commercial value of women's films has been continuously improved. This trend is reflected not only in the structural transformation of the main body of creation, but also in the deep extension of the industrial chain. From the publication of film and television-linked books to film-derived goods, a complete IP ecological closed loop including film and television, publishing, games and peripheral goods has been formed. Feminist films have created a high market scale in the world through narrative innovation, technological empowerment and consumer scene reconstruction. Against this background, this article summarizes the concept and definition of women's films through literature analysis and data analysis methods and explains the development trend of women's films. Not only has the narrative subject changed, but women as creators have gradually joined the production of films. At the same time, it also reveals the women's consumption market and provides specific reference opinions for future film and television creation.