The Impact of Corporate Digital Transformation on Investor Sentiment: A Perspective from Financial Social Media

In the context of digital transformation in enterprises, how financial social media affects investors' perceptions is a core issue. This study quantitatively examines investors' emotions on social media platforms from the perspective of financial social media. The study explores whether investors are influenced by financial social media in their investment decisions through the use of interview methods, and quantifies the influencing factors of investment decisions to explore the degree of influence of financial social media on investors. According to research findings, digital transformation of companies can greatly improve investor sentiment by increasing performance expectations and media communication. According to this study, financial social media has become an important window for investors to understand. In order to achieve a positive interaction between digital transformation and investor sentiment, it is necessary to rely on the quality of digital communication and ensure transparency of information. In the background of the change in the digitization of the firm, it is a core problem how financial social media affects investors' feelings. Based on the viewpoint of financial social media, this study quantitatively examines investors' emotions on social media platforms. According to research, the conversion of digitization of the company can greatly improve the investor's emotion by raising performance expectation and media broadcasting. According to the study, financial social media has become an important window for investors to know.