REGIONAL DIFFERENCES IN ASSESSING THE KEY CORPORATE ENTREPRENEURSHIP FACTORS: STUDY FROM SERBIA, CROATIA AND B&H

The main aim of this study was to investigate similarities and differences in the key corporate entrepreneurship factors in selected regions from Serbia, Croatia and Bosnia and Herzegovina. The key corporate entrepreneurship factors were Management Support, Work discretion, Rewards, Time availability, and Organizational Boundaries. Methodological tool has been Corporate Entrepreneurship Assessment Instrument (CEAI). The written permission to use the CEAI questionnaire was provided by the authors. Mainly, CEAI model has been used in developed economies i.e. United States of America and Canada. This was the first used of CEAI in the regional context in emerging economies. Previous researches has been conducted in Serbia. This study filled the gap between developed and emerging economies in the context of the corporate entrepreneurship. The respondents were 240 managers from the region. In the selection process of companies main criteria have been economic and financial standing, and regional importance. The correspondent analysis has been used. The findings revealed similar assessment of Management support and Work discretion by managers in Croatia and Bosnia and Herzegovina. The Time availability factor has been different assessed by managers from region. Managers from Bosnia and Herzegovina were differed from the rest of the region in assessment Organizational Boundaries. The higher rating of Organizational boundaries had observed managers from Croatia.