Aligning digital transformation with strategic management in logistics

Digital transformation plays a vital role in enhancing competitiveness within the logistics sector, yet many organizations struggle to align technological innovation with strategic goals. To address this gap, the study examines how decision making enhances the adoption of digital technologies to strengthen competitive advantage. A five-stage methodology, including case study analysis and expert evaluation, ensures analytical depth and practical relevance. Using a mixed-methods approach, the research integrates qualitative insights from logistics professionals with ordinal logistic regression analysis to evaluate their impact on competitiveness. Findings confirm a positive and statistically significant relationship between digital implementation and performance outcomes, emphasizing the importance of strategic foresight and implementation planning. The study underscores the need to assess technological investments through a long-term strategic lens. These findings offer both academic and managerial value, providing a roadmap for logistics firms seeking to enhance resilience, efficiency, competitive advantage, and strategic alignment in a rapidly evolving digital environment.