Financial Analysis of LVMH Based on the Harvard Framework

The luxury empire as the front-end grip of the global goods trade service industry drives the lifeblood of the global fashion trade industry forward, in suffering from the impact of the economic downturn and trade shock brought about by the new global Crown Epidemic of 2019, the business marketing index of the luxury headline company LVMH has also been greatly impacted, the good thing is that with the recovery of the economy in recent years and the warming up of the international economic situation, the luxury goods industry has also started to improve The good thing is that with the economic recovery and international economic situation in recent years, the luxury industry has started to improve. Observing and analyzing the market performance and future direction of representative companies in the luxury industry in recent years helps to grasp the overall market trend and tendency of the luxury industry. In order to better formulate LVMH Group's business development strategy, analyze and assess the company's financial risk, this paper utilizes the Harvard framework's financial analysis model to analyze in detail LVMH Group's performance in the international market in recent years, and puts forward feasible solutions and financial planning for the future sustained profitability and sales expansion.