Legal Issues of Consumer Rights Protection in Chinas Cross-Border E-Commerce under the RCEP Framework

This research examines legal deficiencies in Chinas cross-border e-commerce consumer protection framework under the Regional Comprehensive Economic Partnership (RCEP). It focuses on three core issues: fragmented jurisdiction in cross-border disputes, the lack of unified legal status and procedural standards for online dispute resolution (ODR), and vague legislative provisions on personal information protection, particularly regarding consent withdrawal mechanisms. Through textual analysis of Chinese laws and RCEP obligations, the study identifies critical inconsistencies between domestic legal norms and regional expectations. Targeted legal reforms are proposed, including the legalization and standardization of ODR procedures, clarifying informed consent rules for personal information protection, and legislative support for international cooperation among RCEP member states. The research also explores the potential role of smart contracts and blockchain in protecting consumer rights. These measures contribute to the construction of a harmonized legal environment for cross-border e-commerce consumer protection and support Chinas alignment with RCEPs digital trade framework.