Unveiling the Antecedents of Green Information Systems Practices for Sustainability

ABSTRACT The rapid expansion of the information systems (IS) and information technology industry has brought undeniable economic and social benefits. However, its environmental footprint has raised concerns, particularly in developing economies where sustainability initiatives face structural and resource constraints. Green IS holds promise in addressing these challenges, yet their successful implementation in higher education institutions (HEIs) remains uncertain due to complex technological, organizational, and environmental (TOE) factors. This research examines the relatively unexplored realm of TOE factors influencing green information systems practices (GISP). The study utilized an online survey questionnaire to gather data from 166 HEIs in an emerging economy. It employed partial least squares structural equation modeling (PLS‐SEM) to analyze the hypothesized relationships. The results indicate that GISP adoption is primarily influenced by compatibility, security concerns (environmental factors), organizational readiness, top management support, employee capability (organizational factors), government support, and competitive pressure (environmental factors). This study contributes to the IS literature by extending the TOE framework and providing novel insights into GISP within the HEI sector. Beyond its theoretical contributions, the study offers practical insights into how HEIs in resource‐constrained settings can navigate sustainability transitions. It highlights the pivotal role of top management in driving sustainable decision‐making and emphasizes the strategic allocation of TOE resources as essential for the effective implementation of GISP. The findings are particularly relevant for policymakers, HEI administrators, and stakeholders seeking to integrate IS for sustainable development.