PKM Pemberdayaan Ekonomi Masyarakat Melalui Home Industry Donat Berbasis Komunitas di Desa Sumberanyar Kecamatan Paiton Probolinggo

Abstract: The community economic empowerment program through a community-based donut home industry in Sumberanyar Village, Paiton District, Probolinggo, aims to improve production and marketing skills and support the economic welfare of the community. This program succeeded in improving participants' technical skills in donut making, strengthening marketing strategies, and contributing significantly to increasing participants' income. However, the program also faces several limitations, such as limited access to capital, obstacles to technology adoption, and fluctuations in market demand. The method used in this service is qualitative with a participatory approach which emphasizes the active involvement of the community in the service process. The implications of the success of this program show that community-based economic empowerment can be an effective model for improving local prosperity and has the potential to be replicated in other areas. To overcome existing limitations, additional support is recommended in the form of access to microfinance, advanced technology training, as well as product diversification and expansion of marketing networks. By implementing these recommendations, it is hoped that the program can achieve sustainability and provide a broader and more sustainable impact on the community Keywords: Empowerment; Community Economy; Home Industry

Authors

Publication Details

Journal
Gotong Royong
Published
2024-11-13
DOI
https://doi.org/10.63935/gr.v1i3.46
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
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article

PKM Pemberdayaan Ekonomi Masyarakat Melalui Home Industry Donat Berbasis Komunitas di Desa Sumberanyar Kecamatan Paiton Probolinggo

Deddy Junaedi, Intan Rahmadhani, Erinda Sulistiana, Raudatul Jannah et al.
Gotong Royong
SMEs Development and Digital Marketing
article

PKM Pemberdayaan Ekonomi Masyarakat Melalui Home Industry Donat Berbasis Komunitas di Desa Sumberanyar Kecamatan Paiton Probolinggo

Deddy Junaedi, Intan Rahmadhani, Erinda Sulistiana, Raudatul Jannah, Daud Em Paulia, Metalis Putri Pratiwi
article en

Abstract

Abstract: The community economic empowerment program through a community-based donut home industry in Sumberanyar Village, Paiton District, Probolinggo, aims to improve production and marketing skills and support the economic welfare of the community. This program succeeded in improving participants' technical skills in donut making, strengthening marketing strategies, and contributing significantly to increasing participants' income. However, the program also faces several limitations, such as limited access to capital, obstacles to technology adoption, and fluctuations in market demand. The method used in this service is qualitative with a participatory approach which emphasizes the active involvement of the community in the service process. The implications of the success of this program show that community-based economic empowerment can be an effective model for improving local prosperity and has the potential to be replicated in other areas. To overcome existing limitations, additional support is recommended in the form of access to microfinance, advanced technology training, as well as product diversification and expansion of marketing networks. By implementing these recommendations, it is hoped that the program can achieve sustainability and provide a broader and more sustainable impact on the community Keywords: Empowerment; Community Economy; Home Industry

Gotong RoyongVol. 1(3)
Openalex Percentile: Top 41%
SMEs Development and Digital Marketing
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