Sustainability Versus Digitalization: A Dilemma

This paper examines the key factors that influence how businesses manage digital transformation, focusing on an approach that prioritizes sustainability and integrates digitalization around this central theme. This study utilized an exploratory qualitative method. A multiple case study pattern was preferred as the method of inquiry. It combined various data collection techniques, with semi-structured interviews serving as the main source of data. Additional data were gathered through literature reviews, business documents, and online applications, which served as secondary sources. Data were collected using the criterion sampling method. Data were analyzed using a thematic approach. The findings indicate that the dynamism and conversational structure of digital networks have enhanced the role of customs as stakeholders in the digital transformation process while also boosting sustainability awareness. Additionally, it was found that digitalization offers benefits such as increased profits, improved competitiveness, bigger market share, enhanced quality of goods, and better corporate reputation. It also provides opportunities to analyze and apply new ideas, thereby supporting sustainable efforts.