SPEECH CLICHES IN ENGLISH-LANGUAGE POLITICAL RHETORIC

Abstract: The article explores speech clichés as an integral part of English- language political rhetoric. It focuses on their functional potential, typology, and the risks associated with their excessive use. Special attention is paid to their impact on the perception of political messages, the formation of a leader’s image, and their manipulative potential. The article analyzes examples of cliché usage in the speeches of prominent political figures such as Barack Obama, George Bush, and Margaret Thatcher. This material may be useful for researchers in the field of political linguistics, students of philological faculties, and anyone interested in contemporary political discourse. Keywords: speech clichés, political rhetoric, English-language discourse, manipulation, emotional impact, metaphor, binary opposition, euphemism, political communication.