Evaluating the Impact of Multimedia Content on Concept Transfer from User Experience Perspective

Effectiveness of multimedia content to transfer complex/ mystical concepts, is mostly concerned with goaloriented narration of the story from one side and the level of engagement and understanding of concept by learners from the other side. In this paper, a framework for creating a multimedia content in an e-book format is proposed that has the ability to transfer complex/ mystical concept in an appropriate way. The suggested framework is in reality able to determine the level of learners' satisfaction in engaging with the presented multimedia e-book from various aspects of user experience method. Experimental results show that the impact of multimedia e-book on transferring the inherent meaning of the complex/mystical concepts to the learners is significant and noteworthy.