The Relationship Between Leisure Satisfaction and Individual Innovativeness Behavior: A Study of Young Individuals

This study aims to categorize the leisure satisfaction and innovativeness levels of young individuals and thereby reveal the effect of leisure satisfaction on individual innovativeness behavior. A study group of 639 young individuals between the ages of 15-24 in Turkey was surveyed. The data were analyzed with SPSS 15 and AMOS 18 software. The effect of leisure satisfaction of young individuals on individual innovativeness behavior was tested by Structural Equation Modeling, with results determining that the leisure satisfaction of young individuals was high (x̄ = 3.61) and innovativeness behavior levels low (x̄ = 63.50). A positive, low-level and significant relationship was found between leisure satisfaction and individual innovativeness behaviors determined to be in the “Early Majority” group. Therefore, leisure satisfaction is an important predictor of individual innovativeness behavior, with such satisfaction explaining 45% of those behaviors.