Problems and Opportunities in Agritourism among Micro Entrepreneurs in Kapangan, Benguet

The study was conducted to determine the problems and opportunities of the agritourism industry in Kapangan, Benguet, and to suggest development plans. Using focus group discussions and semi-structured interviews, data were gathered from 15 participants, including agritourism owners, farmers, and agricultural product entrepreneurs. Thematic analysis revealed opportunities such as additional income through product sales, tourism fees, job creation, hands-on learning for tourists, food security, and sustainable agricultural practices. Problems included infrastructure and resource limitations, operational and administrative challenges, and visitor and environmental concerns like garbage, behavior, weather, and pests. Suggested development plans focused on infrastructure, capacity-building, skills training, promotion, and visitor engagement. Participants emphasized economic opportunities, cultural preservation, and sustainability, while identifying challenges that require targeted development strategies.