Strategic priorities for enterprise development in conditions of instability

The aim of the research is to study the specifics of modern instability factors’ impact on the process of enterprises’ functioning and ways for their prospective development through continuous adaptation to changes. The objectives of the study are to analyze the performance of enterprises in the period of instability, identify the existing limitations of their development, and form a comprehensive approach for improving adaptability to changes. To achieve the set goals and objectives, the authors implemented an approach based on the economic analysis of indicators of social and economic development in dynamics, which made it possible to identify the consequences of the instability impact factors on the activities of economic entities. The study used the method of comparative analysis and graphical method to achieve greater clarity of the studied instability factors impact. The method of induction and deduction, logical method and systematic approach to substantiate the hypothesis of creating a strategy for the development of enterprises based on strengthening their adaptability to changes, were used. It was justified that adaptation to the conditions of instability in Russia was due to the change of the organizational and legal form of enterprises performance, elimination of non-competitive units and optimization of the number of personnel. Strategic vision of future enterprise development and recognition of the enterprise’s social significance determine enterprise sustainability during instability. The justifications are based on the analysis of Russian enterprises activities in the period of instability caused by the pandemic, as well as economic sanctions. It is determined that during adaptation to changes and factors of instability requires the adequacy of the enterprise’s response to the measures of state support and its inclusion in the interaction with the system of public administration. A comprehensive approach to improving enterprise adaptability to change is our suggestion. It is proved that the enterprise stability in conditions of instability is defined by some factors. The first is the ability to flexibly transform existing models and strategies of functioning, under market fluctuations and flexibility, into new forms of entrepreneurial activity organization. The second one is strategic vision of the enterprise development prospects and awareness of the social significance of its activities in the future. Lastly, it is the adequacy of response to the measures of state support and use of the complete range of provided by the state support system.