The Impact of Demographic Variability on Online Buying Behaviour: A Case Study of Panipat District of Haryana, India

This study investigates the demographic features of consumers engaging in online shopping and examines how these variables are associated with their shopping experiences. By analysing data categorized by age, gender, education level, and status, the research aims to find out the patterns and relationships that can improve the marketing strategies and user experience updating for online retailers. The findings of the study provide the understanding of the behaviours of online shopping consumers and relationship of various demographic groups with issue faced, online buying frequency, return experiences etc.