Visibilidade e espaço público

This article treats the recent transformations on the public space. Particularly, the idea of visibility, important dimension of the contemporary debate, is developed. The author uses two examples (celebrity and luxury) to demonstrate that the notion of “being visible” is ambiguous. On one side, mainly on the case of the celebrities, it becomes a value; on the other side, it is a dilemma for the world of the rich, which frontiers are traced to separate them from ordinary people.