Ecologias das mídias, movimentos sociais e ativismo

Media ecology theory offers a vital lens for understanding the complex relationships between media, social movements, and activism. This article examines how different levels of engagement—from superficial references to deep theoretical applications—have shaped MovAct studies. It explores four ecological traditions: medium theory, information ecology, communicative ecologies, and approaches inspired by Guattari and Fuller, all emphasizing technological materiality and communicative interconnectedness. It analyzes key contributions (overcoming online/offline dualism, stressing old media, critiquing corporate platforms) and areas of disagreement, and advocates a flexible, “impure” understanding of evolving media ecologies and activist practices.