Research on the Establishment and Application of Logit Choice Model for Choosing Video Service Platform

With the increasing popularity and performance of portable platforms in taiwan, the potential business opportunities of video service in the future are amazing In Taiwan. The price, program content quality, system quality and service quality it provides will significantly affect user satisfaction and willingness to choose. Therefore, understanding how content quality, system quality, service quality and price affect consumers' continued usage behavior, and exploring the regulatory effect of users' own viewing devices on the relationship between the quality of various platform services and selection behavior will help the industry to formulate appropriate market segmentation marketing strategies based on the user characteristics of different viewing devices (such as age and family composition) and provide manufacturers with marketing strategies, which is the main research motivation of this study. From the establishment and analysis of the logit choice model , the key factors that increase the willingness to use the video service platform are content satisfaction, ease of operation, service satisfaction and system stability. Therefore, in practice, decision makers can measure their specific business strategies based on the cost and benefit required to improve the above factors.