Research on Submodular Maximization Algorithm of Viral Marketing Data Abstract Extraction based on SMM Matroid Constraints

The essence of SMM problem is a non-monotone submodular maximization problem with a single matroid constraint, and its application scenarios include viral marketing. To solve this problem, a fast algorithm with an approximate ratio of 4 and a time complexity of O(nr) is designed using the synchronous greedy selection strategy, where n represents the size of the input data and r represents the size of the maximum feasible solution. The experimental results show the superiority of the above algorithm in data summarization efficiency and running time.

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Publication Details

Published
2024-12-20
DOI
https://doi.org/10.1145/3723420.3723421
Primary Topic
Digital Marketing and Social Media
Type
article
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article

Research on Submodular Maximization Algorithm of Viral Marketing Data Abstract Extraction based on SMM Matroid Constraints

Chunhui Li, Lingling Wang, Hui Li
Digital Marketing and Social Media
article

Research on Submodular Maximization Algorithm of Viral Marketing Data Abstract Extraction based on SMM Matroid Constraints

Chunhui Li, Lingling Wang, Hui Li
article en

Abstract

The essence of SMM problem is a non-monotone submodular maximization problem with a single matroid constraint, and its application scenarios include viral marketing. To solve this problem, a fast algorithm with an approximate ratio of 4 and a time complexity of O(nr) is designed using the synchronous greedy selection strategy, where n represents the size of the input data and r represents the size of the maximum feasible solution. The experimental results show the superiority of the above algorithm in data summarization efficiency and running time.

Wuhan Polytechnic University (CN), Rajamangala University of Technology Tawan-ok (TH)
Openalex Percentile: Top 52%
Digital Marketing and Social Media
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