Research on Submodular Maximization Algorithm of Viral Marketing Data Abstract Extraction based on SMM Matroid Constraints
The essence of SMM problem is a non-monotone submodular maximization problem with a single matroid constraint, and its application scenarios include viral marketing. To solve this problem, a fast algorithm with an approximate ratio of 4 and a time complexity of O(nr) is designed using the synchronous greedy selection strategy, where n represents the size of the input data and r represents the size of the maximum feasible solution. The experimental results show the superiority of the above algorithm in data summarization efficiency and running time.
Authors
- Chunhui Li (ORCID: https://orcid.org/0009-0002-8087-7349)
- Lingling Wang (ORCID: https://orcid.org/0009-0001-0462-828X)
- Hui Li (ORCID: https://orcid.org/0000-0003-0579-3858)
Institutions
- Wuhan Polytechnic University (CN)
- Rajamangala University of Technology Tawan-ok (TH)
Publication Details
- Published
- 2024-12-20
- DOI
- https://doi.org/10.1145/3723420.3723421
- Primary Topic
- Digital Marketing and Social Media
- Type
- article
- Field-Weighted Citation Impact
- 0.00