FOSTERING WOMEN ENTREPRENEURSHIP IN MSME: UNVEILING MOTIVATIONAL INFLUENCE AND ECONOMIC IMPACT

Micro, Small and Medium Enterprises in India were found to play a pivotal role in the socio-economic advancement bringing out both the economic and non-economic benefits to individuals, to the economy and more over to the society. Government’s initiatives in increasing the number of women entrepreneurs and creating favourable conditions for them to succeed is essential to improve the economic opportunities and thereby enjoy better standard of living. Purpose of the study was to identify how far the motivational factors have influenced women entrepreneurs to succeed in their business. A descriptive study was conducted among the women entrepreneurs of micro, small and medium enterprises in the highly literate state of India, that is Kerala, using sample survey. The study provides a futuristic view to make strategic decisions regarding women entrepreneurship, which lead to economic development.