Research on Digital Transformation Path of E-Commerce Enterprises Driven by New Quality Productivity

本文主要围绕理论范式创新和数字经济时代的实践转化机制进行新质生产力驱动下电商企业数字化转型的研究，通过解构“技术–数据–生态”三维驱动的新质生产力，深入探讨其对电商企业数字化转型的三重赋能机制。在此基础上，文章通过“制度供给–人才反哺”的协同演进机制，进一步揭示了电子商务企业数字化转型的二元驱动路径——组织体系变革与人才培养的动态耦合，促使电子商务企业突破效率边际优化陷阱，实现了向价值网络重构和生态升级的战略跃迁。This article mainly focuses on the theoretical paradigm innovation and the practical transformation mechanism of the digital economy era to study the digital transformation of e-commerce enterprises driven by new quality productivity. By deconstructing the new quality productivity driven by the three-dimensional “technology-data-ecology”, the article discusses in depth its triple enabling mechanism for the digital transformation of e-commerce enterprises. On this basis, the article further reveals the binary driving path of digital transformation of e-commerce enterprises through the synergistic evolution mechanism of “system supply-talent feedback” the dynamic coupling of organizational system change and talent cultivation, which drives e-commerce enterprises to break through the efficiency and efficiency of their digital transformation. The dynamic coupling of organizational system change and talent cultivation has prompted e-commerce enterprises to break through the trap of marginal optimization of efficiency and realize the strategic leap to value network reconstruction and ecological upgrading.