Study of the potential of intangible assets of the region

Introduction. The relevance of the research topic is justified by the need for successful regional development to increase the resilience of the country to external threats and solve socio-economic problems. It is necessary to explore the possibilities of increasing regional potential by using intellectual, innovative and information resources that form the basis of the intangible assets of the region. Goal. The study of the possibilities of the region to increase the effectiveness of regional activities aimed at the socioeconomic development of the territory, based on the use of available intellectual, innovative and information resources. The study of the results obtained to determine the potential of the region. Materials and methods. The research used general scientific and private scientific research methods, as well as methods of logical-methodological, structural-functional and system analysis, as well as statistical methods: summary, grouping and comparison. Results and discussion. In the course of the work, positive and negative trends existing in the studied components of intangible assets, affecting the socio-economic development of the region, were identified. Increasing the region's potential through the improvement of intellectual, innovative and information resources requires an integrated approach involving the interaction of government authorities, business representatives and educational institutions for more informed decision-making for further development. Conclusion. When developing and implementing a regional strategy on a regional scale, the principles of complexity and balance of the main intangible assets must be observed. One of the criteria for the effectiveness of the use of the studied components will be the success of regional development in the macroeconomic dimension in comparison with other regions and periods of development.