Cybernetic avatars for energy transformation: regulating the digital revolution for enhancing sustainable attitudes of energy consumers

Purpose This study aims to fill the gap in the literature and to explore the potential of using cybernetic avatars as tools for climate and energy transformation within the context of public policies, demonstrating their role in heightening awareness and fostering positive attitudes towards sustainable energy among individuals, as well as enhancing the efficiency and communication of public administration. Design/methodology/approach In the context of disseminating knowledge about the climate impacts of day-to-day human activities, the authors address main elements that constitute the specific basic terms of reference for a draft framework aimed at using cybernetic avatars as tools for climate and energy transformation. Findings The symbiosis of consumer awareness, technological innovation, and educational endeavours, facilitated by cybernetic avatars, constitutes the linchpin for an environmentally responsible and sustainable energy future. As the energy sector adapts to the evolving preferences of the new generation, the integration of avatars and advanced technologies emerges as a pivotal factor in sculpting a conscientious and ecologically sustainable energy landscape. Social implications Energy 4.0 technologies transform the energy sector. Industry 4.0 drives digitalisation, which brings various means, such as Internet of Things, artificial intelligence, blockchain and the metaverse, that reshape energy markets and enable distributed energy transactions. These technologies combine to create the concept of avatarisation, which imagines a digital representation in a virtual world, driving us towards Society 5.0. Originality/value The authors propose a draft framework for the implementation cybernetic avatars in climate and energy policy (“Nexus Avatar Platform for Sustainable Future”), consisting of three main elements: vision, tool scope, and policy coherence.