Research on the factors influencing tourist loyalty to outdoor music festivals: an application of stimulus-organism-response paradigm
Findings suggest that enhancing existential authenticity and experience quality can indirectly build loyalty. The study offers strategic insights for festival organizers seeking to sustain tourist engagement post-pandemic.
Authors
- Xi Zhang (ORCID: https://orcid.org/0000-0002-8552-297X)
- Hongyan Xu (ORCID: https://orcid.org/0000-0002-4916-2567)
- Yu Lu (ORCID: https://orcid.org/0000-0002-6411-9954)
- Ning Zhu (ORCID: https://orcid.org/0000-0001-5902-0602)
Institutions
- Shanghai University (CN)
- Luxun Academy of Fine Arts (CN)
- University of Malaya (MY)
Publication Details
- Journal
- Frontiers in Psychology
- Published
- 2025-05-22
- DOI
- https://doi.org/10.3389/fpsyg.2025.1553211
- Citations
- 7
- Primary Topic
- Diverse Aspects of Tourism Research
- Type
- article
- Field-Weighted Citation Impact
- 29.41