A Study on Impact of Digital Transformation on Business Model

Digital transformation has emerged as a critical driver of change in contemporary business environments, significantly impacting traditional business models. This study explores the multifaceted effects of digital transformation on business operations, strategies, and customer engagement. By examining various industries, the research highlights how the integration of digital technologies reshapes value propositions, enhances operational efficiency, and fosters innovation. Moreover, it delves into the challenges organizations face during this transition, including cultural shifts and the need for new skill sets. Ultimately, the study aims to provide insights into how businesses can effectively navigate digital transformation to sustain competitive advantage and meet evolving consumer demands. Digital transformation has become a dominant trend in the business world in recent years. The rapid development of information and communication technology has enabled organisations to change the way they operate, interact with customers, and compete in the market. This study explores the impact of digital transformation on business models through a bibliometric analysis of research indexed in the Scopus database, utilizing VOSviewer for data visualization. The analysis identifies "digital transformation" as a central theme, closely linked to emerging technologies such as artificial intelligence, big data, blockchain, and IoT, which are driving innovation and reshaping traditional business practices. Key research clusters highlight themes of strategic alignment, data-driven decision-making, and technological infrastructure as critical enablers of transformation. Additionally, sustainability and economic inclusivity emerge as new areas of focus, emphasizing the broader societal implications of digital transformation.